Barra Atlantic Gin Marble
We’ve created a premium gin with a distinctive taste so it has been important to us for this to be reflected in the packaging too, and make the finished product as unique on shelf and online as it is in the mouth. But it had to be relevant as we fundamentally believe in quality, style and substance.
Jemma Lewis, a hand-marbling artist based in Wiltshire, England was commissioned by the creative team behind Barra Atlantic Gin to create a bespoke hand-marbled pattern to be used throughout the brand's activation.
Jemma uses carrageen to help float the paints that create the marble designs, giving us a unique link between our gin’s key botanical ingredient and the creation of our packaging.
Our brief for Jemma focused on referencing the Atlantic Ocean that surrounds the Isle of Barra, in particular the shores from which we source our carrageen. The aim was to create something organic and flowing; not immediately recognisable but reminiscent of the sea.
We think she’s done a great job.