Huge news - we are now available in Tesco!
1 day ago
1 day ago
From Barra to the big aisles: we’ve just landed in Tesco!
What a difference a year makes. If you’d asked us last August where you could find a bottle of Isle of Barra, the answer would have been about 299 stores. Fast forward to today, and that number has jumped to over 620 stores nationwide. It’s been a bit of a whirlwind, to say the least, but it means the spirit of our island is officially closer to you than ever before.
The big news this week? We’re officially launching in Tesco.
From Monday, April 27th, you’ll spot our Atlantic-born spirits on the shelves of Tesco stores right across Scotland.
- Isle of Barra Gin: Heading to 87 Scottish stores.
- Island Dark Rum: Making its debut in 65 Scottish stores.
We're so proud of our long-standing partnership with Waitrose down south, but we’ve been working hard to make it easier for our local community to find us on their supermarket shelves. Between this Tesco launch and our recent move into Sainsbury’s, we’ve finally found the Scottish route to market we’ve been working toward for years.
A massive moment for our Scottish Rum
Our gin is what we're best known for but this week is a huge milestone for our rum. This is the first time our rum is appearing on supermarket shelves! It’s a really proud moment for us to see our Scottish Rum sitting on those big shelves, and we can’t wait for you to grab a bottle and let us know what you think.
Where else can you find us?
Where else can you find us?
It takes a village (or an island) to reach this kind of scale. We’re incredibly lucky to have some fantastic partners helping us share the Barra story:
- Waitrose (208 stores): Our original national partner and still a massive supporter of what we do.
- Sainsbury’s (37 stores): A key part of our recent growth in the Scottish market.
- Co-op (65 stores): Perfect for those local top-ups across Scotland.
- The Specialists: We’re also back in The Whisky Shop (all 23 stores) and Fenwick, which is brilliant for those of you looking for the perfect gift.
Doubling our presence in less than a year gives us the foundation to keep innovating and, more importantly, to keep our distillery growing right here on the island.
Whether you’re a long-time supporter or you’re about to pick up your first bottle while doing the weekly shop, thank you for your continued support. We can't do this without you!
Next time you’re wandering the spirits aisle in Tesco, keep an eye out for the bottle from Barra!
Slàinte!
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